Case Studies
Instant and The Executive Centre
Instant’s global expansion has brought success in every corner of the globe with a successful partnership between Instant and The Executive Centre.
The Executive Centre is the premium provider of serviced offices and virtual offices in the Asia-Pacific, currently with 31 business centre’s situated across key business districts in the region. Instant and The Executive centre have been working in partnership since Instant was founded in 1999. Instant makes sure The Executive Centre is marketed effectively on www.instantoffices.com maximising their exposure and therefore introducing new tenants to their centres across the region.
Today, The Executive Centre continue to operate their business to implement the best class of serviced offices capabilities to reduce clients costs and enhance their ability to concentrate exclusively on their business. Instant have had the pleasure of working with The Executive Centre in all their buildings and have been successful in placing numerous tenants in their centres over the years. Instant will work closely with The team at The Executive Centre who have proved to be professional in their communication, always react promptly to new enquiries in the aim of placing new tenants. One of the benefits that The Executive Centre have in working with Instant is that we provide a risk-free way of showcasing their centres to literally 1000’s of potential clients around the world and The Executive Centre only pays us for this benefit once a deal is actually achieved.
Instant and The Executive Centre work closely in partnership and believe we play a key part in the development of one another’s businesses.
Client testimonial/quote
"One of the many benefits of working with Instant Offices is that it is a risk-free way to showcase our centre’s to literally 1000s of potential clients around the world, but we only need to pay for this benefit when a deal is actually made, which thankfully happens on a regular basis."
Melvin Byres, Group Affiliates Manager
Spare desks filled within two months.
Due to the nature of their business, visual design agency We Are Angels are constantly expanding and contracting, depending upon the projects they are working on. As a result they are not always in need of all of their office space and wanted to generate some additional income from the spare desks. They wanted a tenant delivered quickly and efficiently.
We are Angels we introduced to Instant after being recommended by a previous client to use our services. We went to view their offices and proposed our strategy for marketing the surplus office space the next day. Within a week we had companies viewing the offices and within two weeks we had our first interested tenant. After negotiations between Instant, the prospective tenant and We Are Angels an agreement was made and the new tenant moved in only 2 months after we had first met with We Are Angels.
Instant are a risk free route to marketing your office space. We provide a service that complements our huge investment in the online web market and have a team of consultants dedicated to promoting the properties we work with. The combination of these factors and our understanding of a new market in shared office space, ensured we delivered a tenant to We Are Angels in a very short space of time.
Client testimonial/quote
"Due to the nature of our business, we are not always in need of all of our office space. We wanted to find a like-minded company to share our premises and cover some overhead. A friend recommended Instant as a reliable supplier to quickly and efficiently find such a company. Within a week they had people round for viewings and within a month we'd found a tenant. Instant provided an excellent service and we are extremely pleased with the results"
Forward thinking landlords use Instant to market empty offices.
Instant were first approached by Blaircourt when they needed to market two floors of a building on Red Lion Square, Holborn. They had experience of using commercial property agents, but wanted to explore less traditional routes of marketing their leased office space.
Our unique and creative recommendation was to offer more flexible contracts on an inclusive rental deal, allowing the client all the benefits of a traditional lease but with greater ease of payment.
Our approach to Blaircourt’s property conundrum was simple but yet effective in the current climate. We quickly let the first offices on Red Lion Square and we are now generating significant interest on a second instruction with Blaircourt. Our suggestion was always to market the whole building on a floor by floor basis, which has seen a surge in interest, with competitive rents offered.
Because we aren’t traditional agents our approach to letting property is different. We generate significant interest over the internet and because we understand what are clients are looking for we can effectively work with the landlords to market and present their property in the right way. Blaircourt, as a forward thinking landlord wanted to find a new way of generating interest in their property, we suggested something new to them and the results have spoken for themselves.
Client testimonial/quote
"Blaircourt has been working with Instant for over a year, having previously relied on longer leases via the more traditional agency procurement methods.
As the commercial market becomes increasingly short term in its requirements, we have found Instant experience of the serviced sector to be most helpful.
We have found that Instant web marketing skills, in particular their web and telephone marketing skills are superior to local agents and that what we lack in lease length or strength of covenant is more than made up by the benefits of earlier cash flow.
We have also found Instant's staff to be approachable, flexible in terms of accommodating their client’s requirements and professional in the way they discharge their service -- and I am happy to recommend them".
Risk free route to market for major UK landlord and success filling their offices.
As one of the largest commercial landlords in the UK, Mapeley have always used traditional commercial property agents to find suitable tenants for their vast estate of properties. With a forward thinking approach to property they were looking to find additional routes to market their property, find requirements that they wouldn’t have otherwise seen through traditional routes and boost lettings.
We already had a very successful relationship with Mapeley but we were keen to develop the relationship further. Given the significant number of requirements we receive each month for conventional office space that aren’t typically seen be traditional commercial agents, we strongly felt that we would be able to provide Mapeley with a great additional route to marketing their estate. After successful meetings, they were very keen to market one of their portfolios on our website, understanding the service that we could offer. Now that we have both seen the benefits of working together, we will be marketing another of their portfolios in the early part of 2010.
As we don’t ask for a fee unless we successfully introduce a tenant, we are a risk free route to market. The onus is therefore on Instant to secure the tenant and see the return from our investment, not only through our online spend, but in our team of consultants. We have made a difference by providing Mapeley with a new source of requirements and a service to match, with a fee that’s risk free.
Client testimonial/quote
"Instant have provided us with a great alternative source of enquiries, requirements that we would not have seen through more traditional routes of marketing. We have been extremely pleased with the way the relationship has developed and we look forward to building on this further"
Perfect tenant found for 7 desk sublet in London.
FreshMinds recently expanded into additional office space in order to prepare for anticipated growth in the next decade, and decided to sub-let out some of the as yet unoccupied space in the short-term. They approached Instant for help with finding suitable and reliable tenants given their somewhat special circumstances and requirements.
Once we understood the type of tenant FreshMinds were looking for we went about finding the right one through the vast number of enquiries we receive each day. Within a matter of weeks we had found a company that was looking to move quickly into an office that provided them flexibility and didn’t charge for additional services. They viewed FreshMinds and loved it, as it provided all the space they could need and room to grow, access to 7 meeting rooms, internet and phone included and in the company of likeminded people. We agreed a deal between the parties that suited everyone and on the 27th October 2009 they moved into the offices.
We were able to understand the needs of FreshMinds in terms of the type of tenant they wanted and their timescales. Because traditional agents don’t market shared office space and any website that does, doesn’t offer the comprehensive service we do, the whole process would have been time consuming and very difficult to find tenants. We did this quickly, efficiently and professionally, providing them with the right consultancy to ensure they secured the tenant.
Client testimonial/quote
"The service we received from Instant was really excellent. They found us some great tenants with whom we very much enjoy sharing our office space as well as networking and business opportunities and ideas.
It’s been a pleasure working with Instant, and everyone on the team has been extremely proactive, helpful and above all friendly and approachable. They really seemed to understand our needs and wanted to help us find the right people to work alongside us in our business environment"
MWB Business Exchange working with Instant to fill their office space.
MWB are a serviced office provider based in the UK with a total of 73 buildings across both brands within the business (MWB Business Exchange and City Executive Centres). Their aim is to provide premium, flexible office space to all of their customers.
Instant works with MWB as an enquiry generator of potential clients, each of which we personally talk with to qualify and understand their office needs. Our marketing model attracts customers to our website and our team of consultants provide a service where we really listen to our customers and understand in detail their office requirements. Our consultants also visit MWB serviced offices so that we are totally informed about the benefits they offer, their flexibility and pricing. This knowledge is invaluable for the clients that we speak with and means they get accurate market information, fast.
When we know clients are a great match for the space that MWB have available, we arrange viewings for them to see these offices. We also collect valuable feedback from the client, keeping everyone informed along the decision making process. This means that clients move easily and efficiently from making enquiries, to moving into MWB and CEC offices.
Instant have an account manager dedicated to working with the MWB Sales Director to ensure that we are maximising return in terms of viewings, sales volume and revenue.
Instant pride ourselves on the value added services we can give to our clients and also our serviced office operator partners. One of our core benefits to our clients is to be total market experts locally and globally. This comes from the relationships we have with serviced office operators, and passing that up to the minute, detailed knowledge to each of our clients, making them feel like experts.
Instant add value to the MWB serviced office product because we are educated on their services, we match clients to their space and keep everyone informed from the moment an enquiry is made, to when a happy customer moves into their new MWB office.
Client testimonial/quote
"Instant provides invaluable expertise and insight to many businesses looking for serviced office accommodation in the UK. Their in-depth knowledge, of the MWB Business Exchange portfolio in particular, enables organisations to make the most appropriate choice when finding their new accommodation."
Abbey Business Centres and Instant.
Abbey Business Centres run serviced offices in 13 of the most high-profile buildings across the UK. Abbey offer premium, flexible office space and their aim is to be the silent partner for their customers.
Instant works with Abbey as an enquiry generator of potential clients, each of which we personally talk with to qualify and understand their office needs. Our marketing model attracts customers to our website and our team of consultants provide a service where we really listen to our customers and understand in detail their office requirements. Our consultants also visit Abbey offices so that we are totally informed about the benefits they offer, their flexibility and pricing. This knowledge is invaluable for the clients that we speak with and means they get accurate market information, fast.
When we know clients are a great match for the space that Abbey have available, we arrange viewings for them to see these offices. We also collect valuable feedback from the client, keeping everyone informed along the decision making process. This means that clients move easily and efficiently from making enquiries, to moving into an iconic Abbey building.
Instant have an account manager dedicated to working with the Abbey Sales Director to ensure that we are maximising return in terms of viewings, sales volume and revenue.
Instant pride ourselves on the value added services we can give to our clients and also our serviced office operator partners. One of our core benefits to our clients is to be total market experts locally and globally. This comes from the relationships we have with serviced office operators, and passing that up to the minute, detailed knowledge to each of our clients, making them feel like experts.
Instant customers rely on us for accurate and fast information on the serviced office market. Abbey Business Centres offer customers prestigious office addresses in iconic buildings and Instant uses this unique selling point to bring our clients and their offices together.
Fantastic relationships with serviced office operators bring results for Instant and Citibase.
Citibase are the UK’s fifth largest serviced office provider now offering space in 25 buildings. Citibase are one of our closest operator relationships within the whole of the serviced office industry. They simply want us to market their locations in the most effective and efficient way possible so that we help them fill their vacant space with our own clients.
Instant has the advantage of being able to account manage our relationship with Citibase. We see Citibase as partners, as colleagues and as good friends within our industry and aim to provide them with what they require. We regularly inform our sales team of the intricacies of Citibase in terms of their buildings and selling points. We get our teams to ensure they are promoting Citibase to the best of their abilities and furthermore attempt to arrange as large a volume of viewings for our clients as possible. This exposure of Citibase to the sales team and in turn to our clients ensures we maximise the potential for transactions to take place.
Because we have such a close relationship with Citibase we are really able to understand how they work as a business and also how they utilise their selling points to attract clients and sell office space. This gives us an advantage that we can share our understanding with our own client base. It makes it a lot easier to sell space to our client base when we really “know” how they work and interact.
Instant sells more space than any other broker.
Avanta were founded in 2004 by executives with extensive serviced office experience. This means they know the market well and understand the needs of serviced office customers.
Instant work very closely with Avanta. Our marketing campaigns bring thousands of new enquiries to our website each month, and Avanta need us to highlight their buildings to our customers.
Our companies present to each other on the benefits of working together and the latest offers and buildings that have availability for our customers. Educating each other means that we can offer the fastest and most accurate information to our customers, identifying quickly where a match with an Avanta building is possible and arranging viewings.
We work alongside the customers to ensure that they understand the unique selling points of an Avanta serviced office. Our solid, commercial and friendly relationship with Avanta means that every year we are reading new extraordinary levels of business together.
At Instant we take a lot of pride in the relationships that we have been able to create. We know and trust Avanta. They have a unique offering and we can differentiate them to our own clients and the success that it brings means Instant stands out from the competition.
Tenants found every month for Langham Estate.
Instant matches the Langham Estate property with clients who are looking for leased office space in Noho, London. Our experienced London Leasing Team handles all enquiries and leads internally, so we only contact Langham with relevant, quality clients.
Instant saves The Langham Estate time and money by providing an efficient and effective service. Every month of the year, more people are moving into their offices!
Client testimonial/quote
"Instant... quickly understood our business model and expectations to deliver a level of service and qualified leads that surpassed all our expectations. This in turn has resulted in the building of a strong relationship and fruitful business, which we anticipate building on in 2010"
Malcolm Cohen, Director of Leasing and Marketing
Instant market spare desks for iCrossing to great success.
iCrossing moved into new premises in London at the end of 2008. As the company was expanding they took on more office space than they required, which meant at the time that they had some surplus office space and wanted to generate some extra income from the spare desks. They needed a route to market their surplus office space effectively and quickly, with a high level of service offered by the marketing agent. They struggled to find anyone that was willing to market the space they had, until they came across Instant.
Instant were approached by iCrossing at the beginning of 2009. We went to have a look at their offices, consulted them on the best way to market their surplus office space and began marketing it straightaway. Given the quality of the space, we knew that by offering a competitive inclusive rent we would be able to find them suitable tenants. They had a total of 20 spare desks, and over the course of 2009 we provided them with numerous viewings and 3 new tenants.
Instant were able to take their surplus office space and put it into the flexible office market, through our expert understanding of the marketplace. With our high levels of enquiries and excellent consultancy we were able to find suitable tenants for the spare desks that would not have previously considering taking shared office accommodation.
Client testimonial/quote
"iCrossing has closely worked with Instant throughout 2009 and found them to be a highly professional and effective office agency. Their team are competent and highly skilled and have been a pleasure to work with. I have no hesitation in recommending Instant to anyone needing their service"
Instant find Smoothe tenants for spare desks in London.
Smoothe wanted Instant to market their surplus desks in London, E1 as a shared office product on our website. Instant attracts thousands of new enquiries for office space each month, and our Leased Office team knew that shared desks would be the right solution for many of them.
Smoothe had previously been marketing through free websites and word of mouth, but it was not yielding quick results. Instant take care to speak directly with every customer, and we were able to quickly identify the right candidates and arrange personal viewings of the desks. We took all the pain and administration away from Smoothe, making sure each viewing was a quality, potential tenant.
We had a number of viewings for Smoothe’s shared desks and two companies went on to sign a lease and move in.
Client testimonial/quote
"I would like to take this opportunity to thank everyone over at Instant for making the renting out of our desk space so easy and painless. The referrals that came through from IO were followed up on instantly and communicated directly to me which meant our space was filled in record time. Thank you for all of your hard work and any future space will be coming directly to you."
Victoria Scales, Smoothe
Instant Top broker with Regus in 2009 (again) in all key global territories
Regus is the world’s largest provider of serviced office space and flexible office solutions. Customers range from new startup companies to SMEs and right up to large corporate companies. With over 1000 serviced office business centres across 75 countries, Regus looks after 400,000 customers every day.
Instant and Regus have been working together since Instant was launched in 1999. Instant ensure that Regus are made aware of the clients who are looking for office space solutions in an area where Regus can accommodate them or have a business centre where they can offer products to our clients.
Regus offers our clients a wide range of solutions for their workplace needs which enables us to match the correct office space product with our client’s specific requirements. Instant will work closely with the client at the early stages of their enquiry to work out what type of solution will work for the client and then ensure Regus gets a full understanding of this to make sure we get the right options for them as quickly as possible.
Instant are able to make a difference for Regus in that we can inform them of the needs of our clients and allow them to tailor the solution they offer so that immediately the clients are interested in the Regus product. Together, we work closely to ensure we have an efficient and successful partnership and offer the best service to our customers.
